Malaga has been especially privileged as the location for the filming of some legendary titles in the history of cinema.
Spanish cinema that has filmed here: Los últimos de Filipinas by Antonio Román(1945), Amanecer en Puerta Oscura (Whom God Forgives) by Jose Maria Forqué (1957), Llanto por un bandido (Weeping for a Bandit) by Carlos Saura (1963) y more recently, El puente (Foul Play) by Juan Antonio Bardem (1976) and La Sabina by Jose Luis Borau (1979). International cinema has also visited the city: Par un beau matin d’eté (Kidnapping in the Sun, 1965) by Jacques Deray and Lost command (1966) by Mark Robson, as we can see here : MÁLAGA IN THE 20TH CENTURY
Other international directors who have filmed in Malaga were Robert Rossen, Roger Vadim, Michael Powell, Jean Negulesco, Edgard Dmytryk, Joseph Losey, Richard Fleischer, George Cukor and Michelangelo Antonioni, among others.
Since the office was created in 2001, Film Directors such as Antonio Banderas, Kike Maíllo, Ezekiel Montes, Mary McGuckian, Valérie Lemercier, Harry Wootliff, John Madden, Robin Wright, Jet Wilkinson o Charlie Cowell have chosen Malaga, highlighting, among others, the following productions:
–National feature films: El Camino de los Ingleses, Entre dos aguas, Sin Fin, Maniac Tales, Rey Gitano, El Intercambio, Toro, La Casa del Caracol, Como Dios Manda, El Juego, Devoción, Hombre muerto no sabe vivir, Tregua8s), Caleta Palace, La señora que juega, El correo, Hamburgo, Culpa tuya y Culpa nuestra, Aullar, Vírgenes… And TV series: Brigada Costa del Sol, Toy Boy, Malaka, La que se avecina, Alli abajo, Cuerpo de élite, El ministerio del tiempo, La chica de nieve 1 y 2 (El juego del alma), Los Farad, Urban la vida es nuestra, Marbella, Machos Alfa 2, Reina roja 2: Loba Negra, Amparo Muñoz: la mujer que dijo no, Paco de Lucía: Flamenco legacy.
–International feature films: The Bridge of San Luis Rey, Milleniun I: Men who hate women, Soldier of God, Chicas, Hasta la Vista, Le Convoi, Aline The Power of Love, The Hitman’s Wife’s Bodyguard, True Things, Operation Mincemeat… And TV series: Warrior Nun, The Crown, La Reina del Sur, Black Mirror (Black Museum and Mazey Day), Kaos, Snatch II, Kosta I and II (The Paradise), Genius Picasso, Living the Dream, Los Relojes del Diablo, No Return, Luden, Exit, Archie, Stonehouse, Rivals, We were the lucky ones, This city is ours, the girlfriend, Queen of Fucking Everything…
You can learn more details about these and other notable productions here: PRODUCED IN MÁLAGA
OUR RELATIONSHIP WITH TOURISM
Since we began our journey in 2001, Malaga Film Office which belongs to the City Council has constituted solid, effective and essential assistance to the audiovisual industry. Audiovisual productions transport the image of the city abroad and constitute an engine of wealth for the city, especially in the following sectors:
-Tourism (hotels, restaurants, catering companies…)
-Employment (direct hiring of professionals from the local audiovisual industry)
Furthermore, this serves as a local development tool as it generates clear benefits for many sectors of the Malaga economy, representing an engine of indirect and induced wealth due to the dissemination of the image of Malaga in the world.
Málaga Film Office hosts the filming of productions in which the power of image is used to promote the city and thus become part of the collective iconography, even for those who have never visited the city.
This attraction has led to the creation of tours or excursions through areas of the city used as film locations which are called “movie-maps”, where the filming itinerary is shown to the “set-jetters” (people who travel to see the locations that appear in their favourite productions). The following are just a few:
Summer Rain (El Camino de los Ingleses) by Antonio Banderas
The Crown (S4, episode 6)
The Snow Girl (La chica de nieve)
Malaga Center, A Film Destination
It is obvious that audiovisual productions promote Malaga in terms of tourism, but it also becomes identified as a place of artistic production and benefits from other economic repercussions, such as the local expenditure of the production team that participates in the film or consumption in various sectors of the local economy. Viewers see Malaga on the screen and/or on platforms, making them choose it as an attractive tourist destination, becoming the best campaign to promote a city. Some American studies show that the number of visitors to a specific destination can triple after seeing a production that attracts them.
Our city has been a pioneer in recognizing this potential, organizing events such as:
1st International Conference on Film and Tourism (2006): held at the Malaga Trade Congress Center, this event, under the auspices of the Spain Film Commission, brought together national and international experts to explore the potential of film as a tool for tourism promotion. This meeting marked the beginning of a series of activities aimed at studying and enhancing the impact of audiovisual productions on tourism.
1st Euroscreen International Conference (2013): Málaga hosted the event at La Caja Blanca, under the title “The Attraction of Screen Destinations”. This event, developed in collaboration with Promálaga as part of the EuroScreen project, aimed to promote the strategic use of film in the promotion of tourist destinations and consolidate Málaga’s position within this initiative.
In summary, Malaga must enhance the capacity of the screen to increase tourism, with the support of all the agents involved in the promotional marketing of the city, since it has a reciprocal impact on them. And for this reason, we have to promote these activities as a cultural, economic and social duty on the part of public and private institutions.